Picture this: You’ve worked hard to create your new product, and now it’s time to market it to eager customers. Your product provides fantastic benefits, so you’re confident that it’s going to fly off the shelves. You’re so confident that your product will sell itself that you put little effort into marketing it. Instead, you …

3 Reasons Your Job Ad Doesn’t Work (& What To Do Instead) – Part 1 Read More »

Not impressed by the quality of job applications you receive? Hate to break it to you, but your job ad might be to blame. Here are more reasons why your job ad might not be attracting your dream candidate. Read on to learn how you can fix each one! 1. Your copy isn’t appealing. There …

3 More Reasons Your Job Ad Doesn’t Work (& What To Do Instead) Read More »

Has the overwhelm of having hundreds of incoming job applications to review hit you like a two-ton truck? Sure, it’s great to see so much interest in your job ad. But how on earth will you go through them all with everything else you have going on? A million questions go through your head. Things …

You’re filtering job applicants the wrong way. Try this instead. Read More »

Imagine that you’re dating someone for a few weeks. Everything is going well until you discover a total deal-breaker: they only shower and brush their teeth once a week! You’d probably feel a combination of shock, confusion, and disappointment. After all, you invested your time and energy into a relationship that isn’t going anywhere. If …

Why you shouldn’t skip reference checks Read More »

Think about your best-performing employee. For this example, we’re going to call her Lola. Lola is an expert at what she does. She understands your business objectives and prioritizes the tasks that help achieve these. You never have to worry about hand-holding her or wonder whether things are getting done as they should. The results …

How To Spot An A-Player Read More »